A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Every winter, millions reach for cold and flu products, yet few appreciate the clinical rigor behind those claims of “faster relief” or “reduced cough duration.” Running studies to substantiate these types of claims can be challenging.Unlike chronic or preventive conditions, cold and flu symptoms appear suddenly, usually resolve quickly and vary widely across individuals and seasons.

Erin Scholz

Senior Trial Manager

Dr. Michelle Griffin

Expert Advisor

Women's Health

Why Clinical Evidence Matters In Fertility Tech – And Beyond

The digital transformation of the fertility space has brought us everything from period tracking apps to FDA-cleared digital contraceptives. Yet these tools are often grouped together under broad categories that obscure critical differences in their purpose and effectiveness.

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Consumer health is a $6.3 trillion mainstream market with consumers prioritizing solutions that help them feel and look better and live longer. Yet in this crowded, fast-moving space, one principle stands above all others: trust is the foundation of strong consumer health brands.

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Ovarian cancer remains one of the most lethal gynecological cancers, largely because diagnosis often comes too late. Around 70% of cases are detected at an advanced stage, with approximately 300,000 new cases each year.

August 27, 2025

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Latest stories

Meri Beckwith

Co-CEO

Defining Clinical Research: An Essential Guide

Explore the intricate world of clinical research with our essential guide.

November 30, 2024

Michael Young

Co-CEO

Unlocking Innovation: The Future of Clinical Research Services

Explore the transformative landscape of clinical research services as innovation unlocks new possibilities.

December 11, 2024

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Latest Stories

Shawn Malloy

VP of Marketing

Digital Therapeutics: Common Conditions that Benefit from a New Therapeutic Approach

Discover how digital therapeutics are emerging as validated, evidence-based treatments to manage and treat prevalent chronic conditions.

January 18, 2024

The Ultimate Guide to Overcoming Biotech Sponsor Challenges

Learn how to conquer the hurdles of biotech sponsorship with our comprehensive guide.

November 29, 2023

Breakthroughs in ALS Research: Exploring the Latest Clinical Trials for Emerging Therapies

Discover the latest advancements in ALS research and explore the cutting-edge clinical trials for emerging therapies.

November 29, 2023

Overcoming Challenges in Recruiting Participants for MCC Clinical Trials: Strategies for Success

Discover effective strategies for overcoming challenges in recruiting participants for MCC clinical trials.

November 29, 2023

5 Ways to Achieve Sustainable Drug Discovery and Minimize Environmental Impact

Discover 5 innovative strategies for sustainable drug discovery and reducing environmental impact in the pharmaceutical industry.

November 29, 2023

Effective Data Management: Best Practices for Successful Trials

Discover the key strategies for successful data management in clinical trials with our comprehensive guide.

November 29, 2023

Key Considerations for Clinical Trials on Lysosomal Storage Disorders: A Comprehensive Guide

Discover the essential factors to consider when conducting clinical trials for lysosomal storage disorders with this comprehensive guide.

November 29, 2023

The Importance of CROs in Clinical Research: A Comprehensive Guide

Discover the crucial role of Contract Research Organizations (CROs) in clinical research with this comprehensive guide.

November 29, 2023

Overcoming Challenges: Ensuring Inclusive Access in Esophageal Cancer Clinical Trials

Discover how to overcome challenges and ensure inclusive access in esophageal cancer clinical trials.

November 29, 2023

The Role of CROs in Advancing Oncology Research: A Game-Changing Perspective

Discover how Contract Research Organizations (CROs) are revolutionizing oncology research in this insightful article.

November 29, 2023

Michael Young

Co-CEO

Advancements in Glycemic Control Technology: Revolutionizing Diabetes Care

Discover how the latest advancements in glycemic control technology are transforming the landscape of diabetes care.

November 29, 2023

The Role of a CRO Company in Clinical Trials

Discover the pivotal role of a CRO company in clinical trials, from streamlining processes to ensuring regulatory compliance.

January 10, 2024

The Significance of Project Management in Clinical Trials

Discover the crucial role of project management in the complex world of clinical trials.

January 10, 2024

The Ultimate Guide to Clinical Trial Recruiting

Looking to master the art of clinical trial recruiting? Our ultimate guide has you covered with expert insights, proven strategies, and invaluable tips to effectively recruit participants for your clinical trials.

January 10, 2024

The Importance of a Statistical Analysis Plan (SAP) for Effective Data Analysis

Discover the crucial role of a Statistical Analysis Plan (SAP) in ensuring the accuracy and reliability of data analysis.

November 29, 2023

The Transformative Role of Medical Device CROs in Modern Medical Device Clinical Trials

Discover how Contract Research Organizations (CROs) are reshaping the landscape of medical device clinical trials.

November 29, 2023

Ensuring Regulatory Compliance in Clinical Trials: A Comprehensive Guide

Discover the essential steps to ensuring regulatory compliance in clinical trials with our comprehensive guide.

November 29, 2023

The Impact of Electronic Reported Patient Outcomes on Healthcare

Discover how the implementation of electronic reported patient outcomes is revolutionizing healthcare.

January 10, 2024

The Role of eConsent in Clinical Trials: A Comprehensive Guide

Discover the crucial role of eConsent in modern clinical trials with our comprehensive guide.

January 10, 2024

The Advantages of Conducting a Digital Clinical Trial

Discover the numerous benefits of conducting a digital clinical trial, from increased participant engagement to streamlined data collection and analysis.

January 10, 2024